Even with a 290 Million pounds fine for barclays for rigging of Libor rates, the bank's up with a £120 million agreement over three years, from 2013-14 to 2015-16, this represents a 45.45% improvement on the League’s previous £82.5 million deal with Barclay.
This is good financial news for the League after £3.018 billion deals were struck last month with Sky and BT for the 2013-14 season and beyond, up 70 per cent from the previous three-year broadcast arrangements.
The League struck the deal with Barclays despite the storm over its rigging of Libor rates, which dictate the interest rates many clubs pay on their debts.
Irrespective chairman, Marcus Agius, its chief executive, Bob Diamond, and its chief operating officer, Jerry del Missier, who all quiting earlier this month due to the libor irregularities.
The Premier League issued a statement on Thursday night saying:
“The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match-day tickets and hospitality as well as joint community activity.”
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